Leadership Lessons from Outer Space
Terry Virts
has been promoted to various influential positions, his latest position is
currently commander of the international space station. He states that one must
adapt their leader ship styles to the situations in which he is found in the
moment. Terry addresses an audience in Spangler Auditorium at HBS through space
via satellite feed teaching leadership lessons. Professor Gupta led an
interview with Terry in a questions and answer session. An astronaut career
does not fit properly the corporate mold; however, Gupta made questions related
to his previous experiences that positioned him to be part in such an important
job position in outer space. Virts said a list of requirements to become a team
leader, the following requirements are: possess the right character and
attitude, ability to work with others cultures, eager and able to work with
different types of people of other countries. Some of the audience questions
were less related to leadership. Gupta adjusted a question and asked whether
space debris is an actual threat. Virts responded that it was a relative issue
depending the size of the debris. At the end of the interview, his mother
appeared as a special guest to greet proudly his son in the outer space station
he is working.
Secrets to a successful social
media strategy
Mijola Jan
Piskorski wrote a book title “A Social Strategy: How we profit from social
media”, in which explains the success of social media and who companies take advantage
of the benefits of it. He states in his book that some offline norms when
interacting with people do not apply or are bend in the online world (some
behaviors are acceptable in the online world and not in the real world). LinkedIn
alleviates the offline normative restriction by giving us plausible
deniability. He also found that companies adopt to different approaches when
they sell products and services online. First approach, Digital strategy on
social platform uses social media to broadcast commercial messages and seek customer
feedback. The second is Social strategy on social platform steers clear direct
broadcasting in favor of helping costumers create and strength relationships
with each other. He also explains in the book. The trick to create a strategy
that simultaneously benefits both the company and the costumer’s social
interactions.
What is Management’s role in
innovation?
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